September 14, 2022

Types of Streaming Interactivity


Effective audience engagement is a challenge that most media companies face. Competition in the attention economy is fierce: streaming and social media platforms allow everyone to have an increased reach, but do not provide ad hoc tools to increase engagement. So how does the Genvid MILE SDK allow developers to turn casual viewers into engaged participants of that content?

The Genvid MILE SDK facilitates the implementation of multiple types of interactivity, allowing developers to guide viewers through a path that takes them from informed to focused, then from involved to empowered.
A graph that shows the four types of streaming interactivity; informed, focused, involved and empowered,

This journey starts with an informed audience, and for that we provide tools to facilitate serving live information; loadouts, inventory, realtime position of players within a minimap of the simulation space, leaderboards—any conceivable variable can be surfaced in sync with the video through data streams to a web overlay, making it all easily accessible even to new viewers.

For focused participation our tools simplify the process of creating and delivering catered experiences. Using spectator camera angles, segmented chat and custom data streams, developers can allow participants to pick and choose their perspective, akin to choosing your seat at a stadium for a sporting event, leverage live streaming technology and leading platforms for audience convenience.

The next type of interactivity is involved participation. This can be achieved scalably with our technology, allowing the audience to interact with one another through the broadcast—wagering on the results of a match, enabling communal cheering visible to all participants or any other type of short mini-activities in the context of the broadcast.

And finally, the Genvid MILE SDK opens up new creative space as we facilitate empowering each participant: granting the audience inputs to influence, and even dictate, specific events. In this way, they are able to impact the shared experience for every participant – the same tools that let participants cheer for a player and have those players see the effect of the audience cheering, can be used to interface with the broadcast’s source directly.

Building experiences on top of these types of interactivity can turn your viewers into participants from laid back, casual audiences into fully leaned-in participants engaged with the content, giving them the opportunity to be pivotal to the content itself.

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