Andrew Schneider Appointed President of Genvid Entertainment and Chief Marketing Officer of Genvid Holdings

Digital Entertainment Leader Joins Innovative Company Behind
Massively Interactive Live Events (MILEs)

NEW YORK, NY – May 19, 2022 – Genvid Holdings Inc., parent company of Genvid Technologies LLC and Genvid Entertainment LLC, today announced that longtime games and digital entertainment executive Andrew Schneider has joined the company in a dual leadership role. Schneider, who will serve as both Chief Marketing Officer of the parent company and President of the Entertainment division, joins from FOX Bet & PokerStars USA, a division of Flutter Entertainment where he served as CMO. Previously, Schneider served as SVP of Marketing for Disney Streaming Services where he oversaw global performance marketing efforts in support of the launch of Disney+ and ESPN+. Earlier in his career he spent eight years as president and co-founder of Live Gamer after holding executive roles at Sony Pictures and NBCUniversal.

As CMO of Genvid Holdings, Schneider will guide both the entertainment and technology divisions’ marketing efforts. As President of Genvid Entertainment, he is responsible for overall operations of the direct-to-consumer publishing division that will bring new MILEs* to market. (*Massively Interactive Live Events, such as the recently announced The Walking Dead: Last Mile)

“Andy’s deep experience in streaming, games, and entertainment will be invaluable in his two mission-critical roles as we continue to expand both sides of our business,” said Jacob Navok, CEO and co-founder of Genvid Holdings. “Andy will be instrumental in helping us fulfill our vision of launching all-new experiences that merge lean-back entertainment with lean-in, interactive content.”

“Genvid is establishing a whole new entertainment genre allowing fans to help shape and influence new stories involving worlds and characters they love,” Schneider said. “The opportunity to work with the talented entrepreneurs at Genvid and a roster of beloved franchises to establish MILEs in the hearts and minds of consumers worldwide is exhilarating.”

About Genvid Entertainment
Genvid Entertainment, LLC is a subsidiary of Genvid Holdings, Inc. and the first publisher devoted to bringing massively interactive live events (MILEs) to market. Combining globally renowned brands with best-in-class development, production and marketing, MILEs are a new category of audience driven, worldwide, live events that offer immersive stories with the viewers instantly influencing the world and characters in ways big and small to help decide the outcome and shape canon. The Walking Dead: Last Mile is Genvid’s next MILE, launching in summer 2022. A number of additional MILEs involving major comic book, TV/film, and video game franchises are currently in production, launching over the next two years, with more to come.

About Genvid Holdings, Inc.
Genvid Holdings, Inc. is the parent company of Genvid Entertainment and Genvid Technologies. Genvid Entertainment is producing and publishing Massively Interactive Live Events (MILEs), the next frontier in interactive entertainment. Genvid Technologies provides the Genvid SDK along with related services and support, available for free at www.genvidtech.com. Genvid was founded in 2016 by game industry veterans and is backed by Valor Equity Partners, Atreides Management, Horizons Ventures, Makers Fund, March Capital, OCA Ventures, Galaxy Interactive, Third Point Ventures, Cobalt Capital, LightShed Ventures, XN, and Lux Capital, as well as strategic investments from Huya, NTT Docomo Ventures, and Samsung Ventures.

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