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March 24, 2021

Rival Peak: Running The First Mile

Rival Peak, the first-ever “MILE,” or Massively Interactive Live Event, wrapped following a successful three-month run, with millions of viewers across more than 70 countries flocking to its 13 interactive, 24/7 livestreams and weekly companion series Rival Speak.
Genvid CEO (and Rival Peak showrunner) Jacob Navok summarizes the goals, challenges and learnings of designing, evolving and running one of the biggest interactive events of the year in a new Medium essay.

Latest Posts

Community within MILEs
05.30.2023
Community within MILEs

In this article, we aim to understand community building and engagement within Massively Interactive Live Events (MILEs) using practical exercises. We’ll examine examples that consider factors like audience demographics, ease of interaction, event planning, visual appeal and feedback collection.
Community Styles
05.16.2023
Community Styles

In this article, we discuss the fundamentals of community participation in Massively Interactive Live Events (MILEs). We explore different community styles, emphasizing the importance of choosing a style that matches the experience. We also discuss the limitations of chat-based communication and the benefits of incorporating non-verbal communication tools to create more engaging experiences.
Communal Experiences
05.02.2023
Communal Experiences

In this article, we explore various communal experiences and their implications in the context of Massively Interactive Live Events (MILEs). We discuss the Village Fair as a classic participant experience, other contemporary digital gatherings, and virtual concerts as a communal digital event. Through examples, we derive insights into community building, levels of interactivity, engagement, and the transition from physical to digital spaces.

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